While Pakistan has some social and political problems, it has also widely been stated as being the tourism industry's next big thing. Pakistan has diverse cultures, peoples and landscapes .
The country's attractions range from the ruins of ancient civilizations such as Mohenjo-daro, Harappa and Taxila, to the Himalayan hill stations, which attract those interested in field and winter sports. Pakistan is home to several mountain peaks over 7000m, which attracts adventurers and mountaineers from around the world, especially K2. The northern parts of Pakistan have many old fortresses, towers and other architecture as well as the Hunza and Chitral valleys, the latter being home to the small pre-Islamic Animist Kalasha community who claim descent from the army of Alexander the Great. The romance of the North West Frontier Province is timeless and legendary. In the Punjab is the site of Alexander's battle on the Jhelum River and the historic city Lahore, Pakistan's cultural capital, with many examples of Mughal architecture such as the Badshahi Masjid, Shalimar Gardens, Tomb of Jahangir and the Lahore Fort.
To promote Pakistan's unique and various cultural heritage, the prime minister launched a "Visit Pakistan" marketing campaign in 2007
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